U.S. Yogurt Market, By Yogurt Type (Regular Yogurt, Skyr/ Icelandic-Style Yogurt, Concentrated Yogurt, Probiotic Yogurt, Set Yogurt, Bio Live Yogurt, Stirred Yogurt, and Others), Product Type (Drinkable Yogurt, Spoonable Yogurt, Frozen Yogurt, and Others), Fat Content (Full Fat, Low Fat, and Fat Free), Flavor (Plain and Flavored), Source (Animal-Based, Plant-Based and Artificial), Formulation (Sweetened and Unsweetened), Brand (Yoplait, Chobani, Stonyfield Greek, Corner, Activia, Yeo, Oikos, Arla Skyr, Icelandic Provisions Skyr, Isey Skyr and Others), Inclusion Category (Plain and With Inclusions and Toppings), Fortification (Regular and Fortified), Claim (Gluten Free, Lactose Free, Artificial Preservatives Free, Dairy Free, Soy Free, Non-GMO, Sugar Free, Calorie Free, With All Of The Above Claim, Regular With No Claims and Others), Organic Category (Conventional and Organic), Brand (Branded and Private Label), Packaging (Bag-In-Box, Pouches, Jars, Cups, Bottles, Tetra Packs and Others), Packaging Size (Less Than 100 Grams, 100-200 Grams, 201-300 Grams, and More Than 300 Grams), Distribution Channel (Store-Based Retailing and Non-Store Retailing) – and Industry Trends.
Data Bridge Market Research analyses that the U.S. yogurt market which was USD 7,855.63 million in 2022, is expected to reach USD 11,331.14 million by 2030, and is expected to undergo a CAGR of 4.5% during the forecast period 2023-2030. This indicates that the market value. “Low Calories” dominates the calorie content segment of the U.S. yogurt market owing to the growing demand for low calorie diets.
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**Segments**
The U.S. yogurt market is segmented based on type, flavor, form, fat content, distribution channel, and packaging. In terms of type, the market includes regular yogurt, Greek yogurt, and set yogurt. Regular yogurt is the traditional form of yogurt, while Greek yogurt has gained popularity due to its thicker consistency and higher protein content. Set yogurt is another variety that is thickened by adding milk solids. When it comes to flavors, the market offers a wide range including fruit flavors like strawberry, blueberry, and peach, as well as savory flavors such as vanilla and chocolate. In terms of form, yogurt can be segmented into cups, pouches, and bottles. Fat content is another important segment, with options ranging from full-fat to low-fat and fat-free yogurts. The distribution channels for yogurt in the U.S. market include supermarkets/hypermarkets, convenience stores, online retail, and others. Finally, packaging plays a crucial role in attracting consumers, with options such as cups, tubs, and bottles available in the market.
**Market Players**
- Danone
- Chobani, LLC
- General Mills, Inc.
- FAGE International S.A.
- Yoplait
- Stonyfield Farm, Inc.
The U.S. yogurt market has witnessed significant growth in recent years, driven by several key factors. One of the main growth drivers is the increasing consumer awareness regarding the health benefits of yogurt. Yogurt is known for its probiotic properties, which promote gut health and boost the immune system. As consumers become more health-conscious, they are seeking out nutritious and functional foods like yogurt. Additionally, the popularity of high-protein diets has boosted the demand for Greek yogurt, which is rich in protein compared to traditional yogurt varieties. The versatility of yogurt as a snack, breakfast item, or ingredient in cooking and baking has also contributed to its widespread appeal among consumers.
In terms of market trends, the U.S. yogurt market is seeing a rise in demand for plant-based yogurt alternatives. With an increasing number of consumers following vegan or dairy-free diets, there is a growing interest in yogurt made from plant-based ingredients such as almond, soy, coconut, and cashew. This trend presents opportunities for market players to innovate and expand their product offerings to cater to this segment of the population. Another trend in the market is the focus on clean label and natural ingredients. Consumers are seeking out yogurts that are free from artificial additives, preservatives, and sweeteners, opting for products that are perceived as more wholesome and natural.
However, the U.S. yogurt market also faces challenges that could potentially impact its growth trajectory. One of the main challenges is the competition from other breakfast and snack options. With a plethora of choices available to consumers, including cereal bars, smoothies, and granola, yogurt must compete for shelf space and consumer attention. Another challenge is the fluctuation in milk prices, as yogurt production is heavily dependent on dairy as a primary ingredient. Any instability in milk prices could affect the overall cost of production and potentially lead to price fluctuations for yogurt products in the market.
In conclusion, the U.S. yogurt market is a dynamic and evolving industry that continues to attract consumers with its health benefits, diverse product offerings, and convenience. Market players need to stay abreast of changing consumer preferences, innovate in product development, and navigate challenges to maintain a competitive edge in the market.
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Key Coverage in the U.S. Yogurt Market Report:
- Detailed analysis of U.S. Yogurt Market by a thorough assessment of the technology, product type, application, and other key segments of the report
- Qualitative and quantitative analysis of the market along with calculation for the forecast period
- Investigative study of the market dynamics including drivers, opportunities, restraints, and limitations that can influence the market growth
- Comprehensive analysis of the regions of the U.S. Yogurt Market industry and their futuristic growth outlook
- Competitive landscape benchmarking with key coverage of company profiles, product portfolio, and business expansion strategies
Table of Content:
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: U.S. Yogurt Market Landscape
Part 04: U.S. Yogurt Market Sizing
Part 05: U.S. Yogurt Market by Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
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Reasons to Buy:
- Review the scope of the U.S. Yogurt Market with recent trends and SWOT analysis.
- Outline of market dynamics coupled with market growth effects in coming years.
- U.S. Yogurt Market segmentation analysis includes qualitative and quantitative research, including the impact of economic and non-economic aspects.
- U.S. Yogurt Market and supply forces that are affecting the growth of the market.
- Market value data (millions of US dollars) and volume (millions of units) for each segment and sub-segment.
- and strategies adopted by the players in the last five years.
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